DJAD commenced in 2004 to a felt need in the country. The potential of offering design services within India and abroad expanded as India matured as an economic power. But there was a shortage of trained designers within the country. DJAD’s inception was to cater to this need in a small yet significant way.
The idea of starting a Design institute under the GKD Charity Trust was born under the aegis of Mr. Sanjay Jayavarthanavelu and PAR Kumar who visited NID, Ahmedabad. After having studied the facilities and observed the culture of design learning, the team held talks with the NID Executive Director for future collaboration.
DJ Academy of Design is situated in Coimbatore, which is an educational hub of the region catering to south Indian states Kerala, Tamil Nadu, Andhra Pradesh, and Karnataka. The Coimbatore district is home to one Design institute, 6 universities, 78 engineering colleges, 3 medical colleges, 35 polytechnics, and more than 150 arts and science colleges and a large number of schools.
Coimbatore is known as the Manchester of South India and some prefer to call it the Detroit of Tamil Nadu. Being the second-largest metropolis of the state, Coimbatore has a pleasant climate due to its proximity to thickly forested mountain ranges and the cool breeze blowing through the Palghat pass. With more than 25,000 small, medium and large industries, the city’s primary industries are engineering and textiles. The city also hosts jewelry and silk cotton industries.
To be a globally competitive design school second to none in the world.
To offer quality Design education which is relevant to the society, thoroughly professional and affordable.
Dr. Lalitha Devi Sanjay Jayavarthanavelu
Message From Trustee
Considering the importance and relevance of design education towards the task of nation building, the GKD Charity Trust, Coimbatore has established the DJ Academy of Design (DJAD). This institution was started with the purpose of imparting affordable high- quality design education that is relevant to the emerging global business needs. Aided by a competent team of instructors and staff, DJAD has progressed considerably since inception. Today our students learn from the best minds available across the globe and benefit from the high-quality infrastructure installed within the campus. We consistently evaluate our academic standards and as such the curriculum we offer is designed to involve, motivate and impart young minds with the necessary skills to flourish in an ever-changing world. DJAD collaborates with Alagappa University, a public university located in Karaikudi, India, through which degree certificates are awarded to students of the institution. DJAD also strives to further the cause of design education across the country. It is a founder member of the Indian Design Institutes Alliance (IDIAI) and collaborates actively with numerous other reputed institutions. Our efforts have adequately been recognized globally with DJAD being included as one among the top global design institutes. I take this opportunity in welcoming the students to DJAD and wishthem success in the ensuing academic year.
Prof. Atul Kedia
Message From Dean
The pace at which the preference to design/creativity/ innovation education is picking up as the young mind’s choice is unprecedented. The reason for this is the demand for designers in society/corporates/ institutes is phenomenal. If one thinks of taking up Design as a career, choosing a better design school than D J Academy of Design (DJAD) is an extremely difficult task. The primary reason being the combination of quality of education supported by the right ambiance to the design enthusiasts. The 21-acre DJAD campus is safe, comfortable, self-sufficient and motivating to nurture creativity. In fact, in the true sense, DJAD is a design gurukul rare to find elsewhere. Design thinking appears in each & every corner of the exclusive DJAD campus, be in classrooms, library, faculty, staff, hostels, mess, sports ground, landscape, cafeteria, corridors, vav, design gallery, media lab, studios, etc. Due to the interdisciplinary nature of Design education & skill-based learning system, the DJAD pass-outs do not remain idle or without work in their professional career. Not just that, they rank very high in competition to other designers of their domain. The curriculum is well designed and well executed by our faculty members and visiting faculty experts of various domains. It is a campus, well-managed by eminent design experts having vast experience in managing & administration. Come and visit/join DJAD. I wish you all success and look forward to a wonderful experience with you!
GKD Charity Trust
GKD Charity Trust was set up in 1983 by the industrialist par excellence, (Late) Cavalier Dr. G K Devarajulu. His pioneering efforts saw the emergence of Coimbatore on the global industrial map and the LMW Group as a major force to reckon with. The Group now comprises a staggering 20 companies with LMW being the flagship brand.
To promote inclusive social development by empowering people with knowledge and skill sets needed to professionally succeed.
To enable positive social impact through delivery of contemporary skills and knowledge through centers of excellence that inculcate, nurture and hone the employable skills and professional competence of the participants.
Learning & Sharing
Contribution to the Industry & Society
GKD Charity Trust runs following institutions/organizations :
D J Academy is set amidst 21 acres of land in an eco-friendly location, 18 kilometers from the city center. The academy offers a breathtaking view of the Western Ghats. The academy is housed in an architecturally beautiful building, well-equipped with all the facilities required to sharpen the brilliant minds. The building is designed by Rahul Mehrotra, renowned architect and Chair of the Department of Urban Planning and Design at Harvard University’s Graduate School of Design.
Students are inspired to innovate, explore and come up with unique ideas and concepts. Many a time, some promising concepts are taken for copyright registration and patenting.
The design centre was established at DJAD to cater to the needs of the industry. Design service is rendered by the faculty members who are professional designers. Students also support them in various roles. Client projects may be undertaken in the areas of product design, package design, interiors, graphic design, etc. The design centre helps the faculties to keep in touch with the real-life industry situations as well as keep one update with skill sets. The design centre has worked for companies such as Pricol Tech, LMW, Sara Elgi, Quattro, T.Stanes & co and Leela Group of Hotels.
DJAD has plans for funded research and publication activity in selected design-related areas such as Design Education, Indian Aesthetics, Traditional Design, Universal Design, and Future of Design. Selected works of students and faculties will be published periodically.
Outreach & Training
As part of our intention of reaching out to a larger audience, DJAD regularly conducts training programmes, workshops, and seminars on Design awareness in other colleges, companies, and schools. DJAD’s efforts to reach public and policymakers have also resulted in an International Conference on Universal Design (Universal Design & Development, UDAD) in 2015.
Experts in the relevant design fields are regularly invited to the campus to address and engage with the student community.