UG & PG program at DJAD start with a Design Foundation Programme that concentrates on learning basic concepts of design which help students in building a strong foundation for design thinking and practice.
Industrial Design , Communication Design
User Experience Design, Animation & Film Making
Industrial Design Includes the design domains viz. Product Design, Transportation Design, Furniture & Space Design, Jewellery Design, Ceramic & Glass Design, Toy & Game Design, Universal Design etc.
Communication Design Includes the design domains viz. Graphic Design, Animation & Video Film Design, Photography Design, UI/UX, Digital Game Design, Immersive Media Design etc.
User Experience Design This subject deals with interface between human beings and machines. For example, ATM, Mobile Phone, Digital Gaming etc.
Animation & Film Making This deals with Video Film Making and Animation Film making. Includes Cinematography, Lighting, Script, Set Design, 2D & 3D Animation, Editing, VFX, Film Design etc.
D J Academy of Design is one of the units of illustrious GKD Charity Trust founded by Lakshmi Machine Works Ltd (LMW), a major industrial group in India. GKD Charity Trust was set up in 1983 by the industrialist par excellence, (Late) Cavalier Dr. G K Devarajulu. His pioneering efforts saw the emergence of Coimbatore on the global industrial map and the LMW Group as a major force to reckon with. The Group now comprises a staggering 20 companies with LMW being the flagship brand.
Now, DJAD shall offer B.DES (Bachelor of Design) and M.DES (Master of Design) degrees effective from 2019-20, in collaboration with and under the approval of Alagappa University.
Under Collaboration with Alagappa University, Tamil Nadu, India
(A+ Grade by NAAC & Category-1 by MHRD-UGC)